Vestwell — Vest Savings Summit
Designing the visual language and experience for Vest's inaugural conference.
Branding, Visual Identity & Event Experience
About the project.
Vest Conference marked Vestwell's first large-scale, in-person gathering, designed to bring together partners, advisors, and internal teams in one shared space. The challenge was to build a clear, recognizable visual system that could support a wide range of needs, from pre-event promotion to on-site wayfinding and stage presentations, without losing cohesion.
I owned the visual direction and core design system, creating scalable assets that carried seamlessly across digital and physical environments throughout the event.
Creative direction.
The location was a big part of what made Vest Conference special, so landscape-inspired visuals became a natural starting point. This was also the first moment to introduce Vestwell's refreshed brand, which meant weaving in new colors, typography, and the money texture in a way that felt seamless across both digital and on-site experiences.
Brand elements.
New brand elements were thoughtfully introduced throughout the conference to reinforce Vestwell's refreshed identity. Updated colors, typography, and the money texture were applied across signage, digital communications, and printed materials, creating a consistent visual language that felt intentional rather than overwhelming during its first public debut.
Key applications.
The visual system was designed to be highly flexible, supporting a wide range of applications including stage backdrops, presentation templates, badges, signage, emails, and event materials. Each touchpoint was built to work independently while still reinforcing a cohesive experience from arrival through the final session.
Event feedback.
Post-conference feedback highlighted the clarity, organization, and attention to detail throughout the event experience. Attendees noted that the thoughtful execution made the conference feel well planned and welcoming, while supporting meaningful conversations and connections.
“The conference was time well spent. It was well planned down to the small details. I found the content to be of interest and it was a great opportunity for me, as a new client of Vestwell, to build new contacts and relationships.”
“Great inaugural conference. The venue and location were lovely, the events were fun and well executed.”